'I have to be ready for anything - denim is my go-to because it works both in important business meetings and pretending to be 'mama horsey' for Mae. I also think denim is a fabric that makes people feel at ease.' Anna Whitehouse from Mother Pucker wears classic gap denim with the Gap + Pendleton utility tote when exploring for interesting street art around the capital
'I launched Mother Pukka as a place 'for people who happen to be parents' and to provide a place where style and comfort unite. It's a about real fashion; clothes that go from office to playgroup seamlessly.' Blogger Anna Whitehouse goes for denim double in a denim wrap skirt paired with the gap 1969 denim western shirt. She adds a splash of wintery colour with the Gap + Pendleton small utility tote that carries all 'the stuff' from her super hero daughter Mae.
'Comfortable fun is at the heart of our story. I don't look good tottering around in heels chasing after my toddler. It's about style that works hard but plays harder - that play is in a playground not club!' Blogger Anna dresses down her Gap + Pendleton long sleeve shirtdress with thick tights and white trainers for a look that's perfect for playground or business meeting. Her daughter Mae is playing the super hero in her aptly-named top and GapKids high stretch jeggings.
Brittany pairs her relaxed denim blazer with straight fit frayed jeans and classic white trainers.
"For those early mornings or late evenings a linen jacket is the perfect throw on to protect you from the coastal breeze. During the winter I live in black and white but in summer I like to play around with colour more, and this summer is no exception with the introduction of khaki in my wardrobe. The sandy cliffs of the North Norfolk create the perfect background for this earthy tone of green."
When she's not blogging, Brittany works as a full-time Visual Merchandiser. When it comes to her personal style, she knows what she likes. "I like to keep the foundations of my outfits simple and then introduce subtle playful contrasts. I start with a great pair of denim and work from there, I love to play around with dressing denim up or down."
"I've been blogging for two years and full-time for a year. I use it as a platform to show people what I wear, how I style up my looks and to follow my travels around the world."
Joey London mixes smart classic looks with a touch of laid back cool to express his signature style. "I never stick to just one style. I like to experiment with my looks. Being able to work with a number of different brands lets me express my style in different ways."
For his collaboration with Gap, Joey chose two looks which encompass who he is and what his style is. "I went with one smart look, and one casual one to showcase the different aspects of my personal style. These gap sun wash stencil logo sweats are perfect for the everyday, and great if you're running around doing errands all day."
"Nothing says summer quite like white on white." Blogger and Visual Merchandiser Brittany Bathgate pairs her Gap Slouch overalls with a boyfriend tee and sliders for a day on the promenade." The rows of colourful beach huts make the perfect backdrop for this all white outfit. Overalls are the perfect fun throw on for a day on the go or exploring. Styling them couldn't be easier as pretty much anything goes."
Brittany has an everyday go-to style, "I tend to gravitate towards boyfriend fits, boxy shapes and clean lines. In my job I am constantly on my feet, traveling up and down the country. I wear always clothes that are comfortable, but never boring."
A smarter look, perfect for daytime but also great for evening wear. Travel and fashion blogger Joey London brings his signature smart style with him wherever he goes. "You can't really go wrong with a nice shirt and white jeans. I choose the 1969 skinny fit, which have the right amount of stretch to them - perfect for when I'm running around taking photos for my blog. You can easily make this outfit smart by adding a navy blazer and sharp shoes."
When he's not holidaying in the Playa Blanca, Joey is most inspired by his own city. "I'm a North London boy, to the bone! London is my favourite city in the world - hence why it's my adopted surname. I find my inspirations in the everyday, there's so much to see - you'll never get bored here!"
If your jumper shouts, the rest of your outfit should whisper. GQ.co.uk Fashion Editor Nick Carvell's tip? "Anchor a colourful Fair Isle jumper with double denim - in this case a chambray shirt and white jeans."
According to GQ.co.uk's Fashion Editor Nick Carvell, your scarf isn't just an insulating layer, it's also an easy way to inject personality into your outfit. Nick suggests going for something multicoloured, picking out the colours within the pattern, and building your get-up from those foundations.
TV presenter & journalist Darren lets these GAP + GQ David Hart windowpane trousers do all the talking. He pairs them with a black leather and shearling aviator jacket and a basic tee for a day of meetings.
TV presenter & journalist Darren Kennedy plays up the pattern and texture of the Gap + GQ David Hart Cowichan Cardigan by styling it with a striped long-sleeved tee for a casually cool layered look. Black skinny jeans and suede desert boots keep things uncomplicated.
TV presenter and journalist Darren Kennedy goes for a simple double denim look. He pairs a soft denim shirt from the Gap x GQ NSF collection with black slim-fit jeans. Trainers and mirrored aviators complete the look.
TV Presenter Angela Scanlon goes for a feminine look with her Gap fitted pencil skirt. To make this outfit more personal, Angela has teamed it with a simple black crop top and a colour pop leopard shoe.
London-based blogger Park & Cube wears her favourite Gap sleeveless top for a bike ride around town. "One of the best ways to cool off in London in the summer is hopping on a bicycle instead of catching a bus or the tube. I love cycling down to the canal to enjoy lunch by the water, and to toss crumbs at the swans."