'I launched Mother Pukka as a place 'for people who happen to be parents' and to provide a place where style and comfort unite. It's a about real fashion; clothes that go from office to playgroup seamlessly.' Blogger Anna Whitehouse goes for denim double in a denim wrap skirt paired with the gap 1969 denim western shirt. She adds a splash of wintery colour with the Gap + Pendleton small utility tote that carries all 'the stuff' from her super hero daughter Mae.
'Comfortable fun is at the heart of our story. I don't look good tottering around in heels chasing after my toddler. It's about style that works hard but plays harder - that play is in a playground not club!' Blogger Anna dresses down her Gap + Pendleton long sleeve shirtdress with thick tights and white trainers for a look that's perfect for playground or business meeting. Her daughter Mae is playing the super hero in her aptly-named top and GapKids high stretch jeggings.
Blogger and photographer Luciano and his daughter Chloe opt for comfortable, and trendy autumn looks when exploring the Garibaldi district, one of their favourite areas in Milan. 'Being comfortable doesn't mean you have to hold back on style' says Luciano in the gap logo 1969 crew sweatshirt. Chloe rocks her cozy bear slip-on sneakers, with attitude - 'we love dressing Chloe in fun, and cute clothes that shows off her personality and playfulness' says Luciano.
have chosen for a more comfortable and warm autumn look.
But comfortable does not mean do not have style, indeed Chloe has to sell in your full suit and slip-on hairy Gap. Two super look suitable even for Garibaldi discritct, one of their favorite areas of Milan.
Mother/Daughter blogging duo Haiyan and Chloe from Digital Modern Family have so much in common, even their jeans! 'When I picked these jeans for Chloe, I knew I needed a pair for myself' says Haiyan. Paired with a pink sweater and black boots, Haiyan opts for a feminine-rock look when messing around with her daughter. As a fashion photographer, she knows a thing or two about the perfect shot. 'We just love to show what we love, and always include it in our work.'
"For art director Mirjam Flatau, #DoYou is all about matching her positive attitude with her easy-going style. For a relaxing stroll around Melrose Avenue in search of coffee and fresh produce from the farmer’s market, she opts for simple, high-quality pieces and cozy materials. How do you #DoYou?"
Fashion photographers, turned bloggers; The Digital Modern Family chose gap denim for days out. 'Denim is our staple for any occasion, whether we're traveling, or just relaxing at home, it's so versatile.' Luciano wears the 1969 icon sherpa-lined denim jacket to keep warm while Haiyan opts for denim with the fitted boyfriend oxford shirt to complete her look. Their fashion motto has always been 'keep it simple, and never overdo it'.
“Every morning is a different hustle!” says Travis Gumbs of Street Etiquette. “You have to be prepared for the day, which means dressing with a focus on ease and comfortability. Having just the right amount of layers is critical for succeeding in the hustle and bustle of New York.” To Travis, #DoYou represents an understanding of the importance of individuality and self-expression while dressing for his everyday. How do you #DoYou?"
Photographer Finn Beales opts for a classic and comfortable look that is perfect for spending quality time with his family. Layering is the name of the game for fall. “The key is to combine layers that are easy to add or remove. A vest works well under a jacket, yet can take center stage should the sun start to shine,” he says.
Photographer Finn Beales takes his PrimaLoft puffer out to the Pacific Northwest wilderness. Insulation when shooting out in the open is a necessity, but it’s also important for a jacket to strike the right balance for everyday life. “I like to wear PrimaLoft as part of a layered look, allowing me to adapt to a change in temperature or situation, adding or removing pieces as I see fit,” he says.
When it comes to denim, Malaysian TV host and radio announcer Oh Zooey gets inspired by street style. Browsing the photos from fashion weeks' streets styles, she loves seeing the denim pieces people wear in real life because "denim is one of the most versatile materials out there".
Part of her denim obsession is based on how even simple staple pieces can dress up a look: "I am in love with my Gap denim shirt jacket because I can instantly transform myself just by pairing it with some jeans. It immediately gives me a cool girl vibe, even on a lazy throw-on-some-clothes day."
Artist Shani Crowe explores her favorite places in a less-explored part of Chicago. “Challenging societal projections to arrive at my own conclusions is how I do me,” she says. What she loves about South Side Chicago? Murals, cafes, and inspirations around every corner. She spends her morning exploring in comfortable pieces that can be layered for extra warmth.
When fall weather is unpredictable, versatility is key. Layers and scarves are perfect for breezy weather. “‘Comfortable casual’ is my weekend mantra,” says photographer Jane Kim, “Pairing a plaid mens’ Gap x Pendleton button-up with my destroyed denim is the perfect effortless-yet-put-together look I'm going for.”
“Doing me is taking time to appreciate the world around me and behold its beauty,” says artist Shani Crowe. Shani begins her day watching the tranquil waters of Lake Michigan dance in the fresh dawn light, taking time to reflect and relax in the soft comfort of GapBody. How do you #DoYou?
Fall style is all about layering. Stylist and writer Hailey Andresen pairs the Gap + Pendleton long sleeve shirtdress with a denim jacket and white sneakers for a classic tomboy look that’s perfect for these early fall days. “I love the flannel dress I’m sporting because it bridges the gap between my tomboy and feminine tastes,” she says.
Photographer Darius Garvin typically wears neutrals, so topping the Gap + Pendleton 1969 puffer vest over his monochromatic look brings it all together. The plaid brushed flannel lining on the inside keeps things fun and not too serious. “I’m a huge outerwear guy, and I love layers—so anything I can pile on in both a comfortable and effortless way is key for me.”
"My personal style is a lot about looking sleek, stylish and comfortable," says Anni Tai, a calligraphy designer and artist. "I like people to just be themselves; to wear garments rather than have garments wear them."
Pairing the white eyelet victorian top with a pair of Original 1969 best girlfriend shorts, she gets exactly the look she wants: down to earth and unpretentious.
Mother/daughter blogging duo Sai De Silva and London Scout love playful layers for fall style. Wrapping a sweater around the waist creates a tomboy chic look for London—perfect for cool back-to-school style. Mother Sai says, “Stripes are a neutral in my mind. I also layer the plaid for a little pattern mixing.” How do you #DoYou?
How do you #DoYou? For artist Oroma Elewa, it’s about “fearless deliberate choices that thoroughly speak to who one is, evolving without reserve, living unapologetically.” When it comes to style and denim, it’s important for her to show her sensibilities and curiosities and aesthetics.
TV host and radio announcer Oh Zooey gives off a tough chick vibe, but beneath it all, she values comfort the most. "Gap has always been a very relaxed and casual brand to me. So I feel it fits perfectly into my wardrobe."
When Zooey is not busy on TV or live on radio, she likes to start the day by choosing a key piece that she wants to wear and styling around that. "I start off with one piece of clothing I want to wear for the day and build my outfit from there. It actually all depends on the vibe I'm going for that day." For a casual afternoon spent at a local café with friends, she pairs a 1969 denim wrap dress with leather shoes to show a softer vibe; a more feminine side.
Artist Oroma Elewa is always open to new color, print, and texture when it comes to her clothing. Even when being adventurous and unexpected, her personal style reflects a feeling: the mood in Annaud’s The Lover, of Sembene’s Black Girl, Jean Depard's images of nightlife in old Kinshasa, the mood of uniformed schools in Nigeria, of the ‘60s in Lagos, the list goes on… How do you #DoYou?
Nigerian-born New Yorker Oroma Elewa is an artist at her core. While working in styling, photography, design, and art direction, she thrives on visual stories. Even still, Oroma keeps sustainability in mind when selecting her denim for her personal style. To her, choosing Gap’s sustainable denim means contributing to positive action for our environment.
Fall is one of Nova Kate's favorite times of year: "a time for walking in the park to catch the last of the warm sunlight, and embracing a more cozy style."
For Kate, a blogger and museum worker in Saint Petersburg, that means some of her most-loved Gap essentials – turtlenecks and True Skinny denim jeans ("I spend 70% of my life in jeans," she admits). And taking inspiration from her work in a museum, where the space harmoniously combines different displays in one style, she adds a hat and patterned blanket to complete her look.
"Gap represents what I aim to be - comfortable, stylish and never trying too hard," says student and photographer Reggy Alexander.
So it's no surprise that blue is a familiar color in his wardrobe. Dressing a vintage blue stripe pocket tee with embroidered everyday shorts, and finished with a 1969 chambray worker shirt, Reggy has a style that's good to go in five minutes: perfect for student life.